Straight answers to
hard questions
We believe in radical transparency. Here is everything you need to know about how we work, what it costs, and what results you can expect.
General & Pricing
Every business is different, so we build something bespoke around your needs. Book a free strategy call and we'll give you a straight answer.
There is a one-time onboarding fee which covers strategy development, account audit, technical setup, and your initial content plan. We'll confirm the exact amount on your call.
No. We operate on a rolling monthly basis because we believe results should keep you with us, not a contract. We just ask for 30 days' notice if you wish to pause or cancel.
Every engagement includes content strategy, creation (copy & design), scheduling, community management (replying to comments), and monthly performance reporting — scoped around what you actually need.
Yes, we offer a 15% discount on management fees for registered UK charities and non-profits.
Absolutely. We review your needs monthly. You can scale up during busy periods or scale back if needed, provided we have 30 days' notice.
Yes, we partner with SEO agencies, web developers, and PR firms to deliver white-label social media services under their brand.
Strategy & Results
Social media is a compound effect. You'll see improved consistency and visual quality immediately. Engagement typically lifts within month 1. Commercial impact (leads/sales) usually builds from months 3-6 as trust is established.
No ethical agency can guarantee specific lead numbers from organic social media because platform algorithms change. We guarantee consistency, quality, and strategy - the inputs that drive those outputs.
We track metrics that matter to your business: engagement rate, click-throughs to website, direct messages/enquiries, and audience growth. We report on these monthly.
Yes, but we build it for you. Every new client starts with a strategy phase where we define your pillars, tone of voice, and visual identity before posting a single piece of content.
Yes, we strictly adhere to your brand guidelines. If you don't have them, we can help create a visual identity that works for social.
We can rebuild trust through consistent, value-driven content and professional community management, but we cannot remove legitimate negative reviews from third-party platforms.
We analyse why. Was it the hook? The visual? The timing? We use data from every post to refine the strategy for the next week. Continuous optimisation is key.
Content & Creative
Our in-house team of UK-based content creators, copywriters, and designers. We do not outsource your brand to offshore content farms.
It helps, but isn't strictly necessary. We can use stock (high quality), create graphics, or arrange a content shoot for you. Authentic photos of your team/product always perform best.
Yes. We use a dedicated approval portal where you can see the posts, captions, and hashtags for the week ahead. Nothing goes live without your sign-off.
It's entirely up to you. We'll recommend a cadence based on your audience and goals, but the volume is your call. Quality and consistency matter far more than just volume.
Yes! Short-form video (Reels/TikToks) is essential. We can edit your raw footage or come to you to film, depending on your location and budget.
Yes, we post Stories to keep your current audience engaged. These are often more informal and behind-the-scenes.
We use AI as a tool for brainstorming and structure, but every caption is edited and humanised by a real copywriter to ensure it captures your unique brand voice.
Platforms & Channels
You don't need to be everywhere. We'll recommend the platforms where your specific audience actually hangs out - usually a mix of LinkedIn/Instagram or Facebook/Instagram.
Yes. Founder-led marketing is huge. We can manage your personal profile to build thought leadership alongside your company page.
If you want to reach a younger demographic or have a visual product, yes. If you're a B2B law firm, probably not. We'll give you an honest assessment.
Yes. GMB is critical for local SEO. We post updates, upload photos, and manage reviews to keep your profile active and ranking.
Yes, we handle YouTube strategy, SEO (titles/descriptions/tags), thumbnails, and uploading. We can also edit your long-form videos.
We generally don't recommend X for most small businesses unless you're in tech, news, or politics, as the ROI is often lower than other channels.
Yes, specifically for e-commerce and lifestyle brands where Pinterest acts as a powerful search engine for driving website traffic.
Onboarding & Process
Access to your accounts, your logo/brand files, and a 60-minute onboarding call to download your knowledge about your business.
We use secure delegation tools (like Meta Business Suite) so you don't need to share your passwords directly. We'll guide you through this.
You'll have a dedicated Account Manager who knows your business inside out. No passing you around a call centre.
We have monthly strategy calls to review reports and plan ahead. We're also available via email/Slack for quick questions throughout the week.
That's fine! That's why we have the approval process. You can leave feedback directly on the post draft, and we'll revise it until you're happy.
Yes. We reply to comments and DMs during business hours to ensure your audience feels heard and valued.
Yes. We often work alongside in-house marketing managers to handle the execution while they focus on high-level strategy.
Paid Advertising (Ads)
Yes. We have dedicated paid social specialists who can build, manage, and optimise ad campaigns for lead generation or sales.
No. Your ad budget is paid directly to the platform (e.g., Meta). Our fee covers the strategy, build, management, and optimisation of the campaigns.
We typically recommend a minimum ad spend of £500-£1,000/month to generate meaningful data and results, though this varies by industry.
Yes, but we prefer running proper campaigns through Ads Manager as it gives far better targeting and reporting options than just hitting 'Boost'.
Yes. We set up pixels and custom audiences to retarget people who have visited your site or engaged with your content.
Yes. Ad creative is the biggest factor in success. We design high-converting images and videos specifically for your campaigns.
We track ROAS (Return on Ad Spend) and CPA (Cost Per Acquisition). You'll know exactly how much it costs to get a lead or sale.
Technical & Legal
You do. Once you've paid for it, the copyright belongs to you. You can reuse it wherever you like.
Yes. We handle all data securely and in compliance with UK GDPR laws.
We use 2FA and enterprise-grade security tools (1Password) to protect your accounts. If an issue arises from the platform side, we'll help you navigate support.
Never. Buying followers destroys your engagement rate and can get your account banned. We only use organic and paid strategies to attract real people.
We can guide you through the application process and ensure your account meets the criteria, but the final decision lies with the platform.
If a PR crisis hits on social, we can help manage the response, pause scheduled content, and monitor sentiment.
They always do. It's our job to stay on top of updates (like algorithm changes) so you don't have to.
Did we miss anything?
If you have a question that isn't answered here, just ask. We're happy to help.