Every time we suggest TikTok to a service business, we get the same reaction: “TikTok? That’s for teenagers.”
And every time, we prove them wrong.
The TikTok Opportunity for Service Businesses
TikTok’s user base has matured significantly. In the UK, 67% of users are over 25. Decision-makers, business owners, and professionals are all on the platform – they’re just consuming content, not creating it.
That’s your opportunity.
What Works for Service Businesses on TikTok
1. “Day in the Life” Content
Show what it’s actually like to do your job. Plumbers, accountants, marketers, consultants – people are fascinated by behind-the-scenes content from any industry.
2. Myth-Busting
Every industry has misconceptions. Address them head-on: “As a financial adviser, here’s what I wish people knew about pensions.” These get massive engagement.
3. Quick Tips
30-60 second tips that provide genuine value. “Three things to check before hiring a web designer.” “The biggest mistake businesses make with their accounts.”
4. Before and After
If your work has visual results, show the transformation. This works for interior designers, landscapers, branding agencies, hairdressers – anyone with tangible outcomes.
The Results We’re Seeing
One of our clients – a Bristol-based accountancy firm – started posting 3 TikToks per week. Within 4 months, they’d generated 12 qualified leads directly from the platform. Their most viewed video? A 45-second explanation of dividend tax changes. 380,000 views.
TikTok isn’t about dancing. It’s about showing up, providing value, and being human.
