You can’t sell a £10,000 consulting package the same way you sell a £20 t-shirt. High-ticket services need a longer nurture sequence and more trust-building touchpoints.
The High-Ticket Social Media Funnel
Top of Funnel: Awareness
Content goal: Reach new people and demonstrate expertise.
- Short-form video tips and myth-busting content
- Carousel posts breaking down complex topics
- Bold opinions and contrarian industry takes
Middle of Funnel: Consideration
Content goal: Build trust and show proof.
- Case studies with specific results and numbers
- Behind-the-scenes of your process
- Long-form LinkedIn posts sharing your methodology
- Client testimonial videos
Bottom of Funnel: Conversion
Content goal: Move people to a conversation.
- DM-based lead magnets (“Comment AUDIT for a free review”)
- Limited availability announcements
- Direct invitation to book a discovery call
The Timeline
For services priced at £5,000+, expect a 30-90 day journey from first touchpoint to sale. The higher the price, the longer the nurture period. Don’t rush it – trust can’t be accelerated.
