We hear it all the time: “We handle social media ourselves to save money.” And on the surface, it makes sense. Why pay an agency when you can post yourself?
But let’s do the maths.
The Hidden Costs of DIY
A typical small business owner spends 6-10 hours per week on social media. That includes content creation, scheduling, responding to comments, and trying to figure out what the algorithm wants this week.
If your time is worth £50/hour (conservative for a business owner), that’s £300-500 per week – or £1,200-2,000 per month.
But it gets worse:
- Inconsistency – When you’re busy with actual business, social media is the first thing to slip
- No strategy – Posting without a plan means you’re active but not effective
- Missed trends – You don’t have time to stay current with platform changes
- Poor quality – You’re not a designer, copywriter, or strategist – and that shows
- Opportunity cost – Every hour on social media is an hour not spent on revenue-generating activities
When It Makes Sense to Outsource
You should consider outsourcing when:
- You’re posting inconsistently (gaps of weeks between posts)
- Your content isn’t driving any measurable results
- You dread doing it
- You know social media matters but can’t give it the attention it deserves
The right agency doesn’t just save you time – they deliver results you couldn’t achieve on your own. That’s not a cost. That’s an investment.
